Creativity is a highly valued trait within all aspects of education and industry. Business specific to Creative Industries are capable of delivering value in economic, artistic and social terms, while integrating digital and emerging technology to produce content related to entertainment and design. The role of BCIC is to assist partners in better understanding the balance of technical innovation, artistic creativity and business entrepreneurship that is vital to the health and growth of British Columbia's Creative Industries.
While all Creative Industries are important to British Columbia's Economic growth, focus on 2 specific sectors will provide significant leverage to reach key goals of the province:
- Industrial Design and Architecture are early adopters of new materials, the repurpose and re-use of existing materials that provide unique design elements that are less harmful to the environment. Multi-industry and civic discussions, pan-province, on building codes etc, need to take place before this advantage can be fully realized.
- Video game developers are early adopters of technology with keeping on top of next generation technological advancements as core of their business plan. Growth potential in sales, expansion of jobs creation and development as influencer to other sectors has yet to be fully realized. Think of this - the current consumer profile of today's video games - male - 35-50 yrs old, steady stream of tech-savvy population with the yet to be tapped market of women.
The main issues facing creative industries:
MIGRATION/ IMMIGRATION:
When skilled leadership and skilled professionals are in short supply domestic migration and international immigration become not only valuable tools - but necessities for business growth.
EDUCATION:
The need for creative hubs - a combination collaboration, education and incubation space - is the key to the continuous cultivation of future talent.
BUSINESS DEVELOPMENT
A combination of private and public investment help shape the entrepreneur companies into mid-level developers, publishers and distributors, and on to mature companies that spawn the entrepreneur.
